Hivi Yasin-Damaren oversees our Business Development department, pushing us to new heights and redefining our presence in the Food Industry. Beyond her role in expanding brand awareness, she is our ultimate resource for unlocking exceptional customer service, sales, recruiting, and marketing strategies.

Hivi's sales journey through the hospitality industry has instilled in her a deep-seated commitment to unwavering client support and team work. She values diversity and inclusion and prioritizes building trust with stakeholders. At SFER, she serves as the essential bridge connecting clients and advisors, seamlessly guiding them toward the resources essential for delivering exceptional services and end deliverables.

Hivi’s degree from Conestoga College in Business Administration served as a launching point for her career as a results-driven marketing and sales leader.